There is no denying the fact that food industry is witnessing an unprecedented boom. People are eating out more and are willing to spend more money on different types of cuisines. This has also led to a lot of innovation in this rather mature industry. In terms of technology, it is now easier for consumers to check online reviews for different restaurants and rate their favorite restaurants.
In addition, the rise of food delivery apps has also brought about a lot of changes in the industry. There was a time when restaurants stayed away from food delivery apps as they feared losing their existing customers but this thinking has changed over time. Restaurants have discovered that food delivery apps do not cannibalize on their existing customers but helps in expanding their market as customers are able to order their favorite dishes even if they do not have to time to visit the restaurant personally.
In simple terms, it can be said that there are several benefits of food delivery apps for both customers as well as restaurants. In this article, we are going to list down several benefits of food delivery apps and why every restaurant owner should consider using a food delivery app.
One of the biggest benefits of these apps is that they allow customers to order food in a convenient manner. Many times, customers make a plan to visit a restaurant after office hours or from their home but they have to give up on their plans due to some issues. At other times, customers do not want to leave the comfort of their home or their office in order to get fresh food. This is where food delivery services allow customers to get the food they want at a short notice.
Using a food delivery app makes it more convenient for customers as they are able to place requests without the need to call a specific number and giving their order. Since everything is automated in the food delivery app, it takes surprises out of the whole process. Consumers are able to place the order they want in seconds and as many times as they want by pressing a few buttons on their phone. Also, they are able to access the app from anywhere and do not need to depend on something specific.
Another benefit of using food delivery app is that customers do not need to provide their debit or credit card information on the phone. Also, they don’t need to pay cash to the delivery driver every time they place an order as this leads to unnecessary friction in the ordering process. By using food delivery apps that also allow processing of credit cards or debit cards, restaurants can reduce the overall friction in the process and make it easier for customers to place the order and enjoy the food they want to eat.
It also gets rid of guesswork involved in the ordering process. Most people have received food they did not order, at one time or another. This may be due to several reasons. Sometimes, it’s due to incompetence of the person taking the orders whereas at other times, the person taking the orders is so busy that they mix up orders and customers end up getting food they did not order.
By using a food delivery app, customers can order exactly the food they want and there is absolutely no space for guesswork or any kind of mistakes. Food delivery apps also come with geo-location feature which means customers are always aware of the time it will take the delivery driver to deliver their food. This allows customers to get rid of anxiety about food delivery. They do not need to call the restaurant time and again in order to figure out how long it will take to deliver the food they have ordered.
Online food delivery apps like Waitr also offer much better choices to customers as they are able to choose the kind of food they want to order through the app. Most of the popular apps provide delivery services from a variety of restaurants which means customers always have the option of checking out the food offered by dozens of restaurants in order to get the food they want. Customers have the option to choose between different varieties of food ranging from Indian to Mexican and Italian to Chinese to Continental and other such cuisines. In other words, better choices for consumers mean better experience which means consumers are likely to use the food delivery apps again which, in turn, is likely to drive more business for restaurants.
As mentioned in the beginning, there was a time restaurants did not used to like food delivery apps or online delivery services but with time, they have recognized the many benefits of these applications. Restaurants always experience higher revenue when they add their restaurant to one or more food delivery apps. One of the obvious benefits is that these delivery apps allow customers to place orders from anywhere and they are not bound by the physical location of the restaurant. Also, there is absolutely no chance of mistakes in the ordering process as everything is automated and streamlined.
It also leads to better customer interactions. One of the main reasons many restaurant owners stayed away from online food delivery technology is that they feared it will take away the human interaction and that may lead to loss of business. The experience of thousands of restaurant owners who have opted into app-based food ordering system shows that this is a misconception. It is true that online food delivery system does not require face-to-face interaction but it does not mean that customers do not interact with the staff at the restaurant. They do need to interact with someone and restaurants are never going to lose the human interaction element of the ordering process.
One of the other main benefits of using a food delivery app service for restaurants is that it help in increasing the trust of consumers in a particular restaurant. With the rise of food delivery apps, most consumers these days expect their favorite restaurant to be present on one or more of these food delivery app services. In case of an establishment is not present on a popular food delivery app, it might give wrong signals to existing customers as well as potential customers as they are used to ordering food from the food delivery app. Most of these food delivery apps also allow consumers to leave ratings and reviews that helps in building brand. It also leads to higher customer engagement.
Overall, these are some of the major benefits of food delivery apps for restaurants as well as consumers. If you are a restaurant owner and are still in two minds about whether to join a food delivery app service or get your very own food delivery app, you should carefully read the above mentioned benefits and understand that having a food delivery app is going to be beneficial for your business.
As far as joining a particular food delivery app service is concerned, it is important for you to carefully consider the pros and cons of various food delivery apps that are popular in your location. Keep in mind that you will have to pay some money to the food delivery app services in order to be on their platform. So, you need to get in touch with popular food delivery apps in your location and figure out which one makes more sense for you in the long run. It is important for you to keep the long term engagement rate in mind in order to make the right choice.